Be the One to Degree Difference.
I recently had a tooth remove, it require surgery because it is one of those big ones in the back of my mouth. As I was talking with the surgeon before the procedure he was telling me that his wife didn’t really understand what he did. He went on to say, “Most people don’t even care what I do.”
I look at him and with all the seriousness I could muster, as I’m sitting in this chair waiting for him to operate on me, I said “ I care right now very much”. I was amazed by the look on his face because he finally understood that people do care about what he does. He got me to thinking, do people really care about what you do. I don’t think they do.
I think what they really care about is what they will experience when they work with you. What they want to know is what outcomes they can expect in working with you. I didn’t really care what the oral surgeon did or how he did it. What I really cared was that he was going to take away the pain that I was experiencing. Since I believed that I was willing to do what he felt was necessary.
I cared very deeply about what I was expecting to experience in working with him. I did not care at all about how he did it, especially if he wasn’t going to introduce any more pain. I have come to realize that people don’t really care what you do. What they really care about is what they will experience in working with you. This should be you marketing message.
So, if you are wondering if people care about what you do, you’re asking the wrong question. The real question should be “do people care about what they experience in working with you.” I would suggest to you, if you’re in business, the answer has to be yes or you shouldn’t be in business.
Your Business Coach