I do a lot of one-on-one business coaching (www.akris.net) and I have seen this problem time and time again: owners not doing something because it takes to long.
You want an example? One business owner did not do billing because it took over one hour to create an invoice and he did 10 invoices a month. His total process should take 10 minutes per month.
The problem: he was over thinking it trying to make it very efficient. His Business Mastery Advisory Board suggested he use a simple excel spread sheet and not outlook to track his activities. When we looked at his existing process, he came to the conclusion he could make this change in just a few hours.
If he focused on being effective, the right amount of efficiency would have been introduced. Since he focused on efficiency, his effectiveness was being compromised.
Time is short. It is the only thing was have. Focus on the best use of your time, not the more efficient use of your time.
Ron Finklestein
330-990-0788
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